A good web marketing strategy would rank a website higher on all major search engines, leading an online business to markets across the globe. A properly planned web marketing or Internet marketing strategy would ensure:
- Access to Customers
- Capitalize on Traffic
- Optimize ROI
Web marketing initiatives would ideally concentrate upon a comprehensive analysis and in-depth analysis of an industry and its competitors respectively. While establishing aggressive link popularity, it would create a market plan and optimize the entire site and select the titles and Meta tags with maximum keywords.
An unbiased web marketing approach would be an objective one based upon certain specific criteria for each product, such as, design- its appearance and how user friendy it is, features, originality, support system an performance.